Head of Content and Programming (Myx Global)

July 2022-Present

• Develop and implement a comprehensive content strategy aligned with MYX Global's mission and target audience
• Oversee the creation, production, and scheduling of all content across television, digital, and social media platforms
• Collaborate with internal teams, including Creative, Marketing, and Sales, to ensure content initiatives are integrated seamlessly into broader company objectives
• Manage content budgets, resource allocation, and vendor relationships effectively
• Stay informed about industry trends, audience insights, and emerging technologies to continually enhance MYX Global's content offerings
• Analyze performance metrics and audience feedback to optimize content strategy and programming decisions

Lead Content Producer/Host (Myx Global)

August 2021-July 2022

• Develop and oversee an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics
• Create an editorial structure in order to ensure that all content across the business is integrated and aligned to support business objectives
• Design and implement measurement systems that actively measure, manage, optimize and communicate the performance of the content
• Oversee all linear production of MYX from grid, to ideation, to production, to publishing
• Develop and drive content partnerships through various models
• Work with marketing and Ad sales teams to devise online marketing strategies and promotion
• Identify and build relationships with media platforms and OTT partners to license and distribute content

Host/Producer (Myx News/Myx Global)

May 2019 – August 2021