Experience
ABS-CBN International
Head of Content and Programming (Myx Global)
July 2022-Present
- Developed and executed a comprehensive content strategy aligned with MYX Global’s mission to engage Millennial and Gen Z audiences through music, entertainment, and culture.
- Oversaw end-to-end production and scheduling of content across television, digital, and social platforms, ensuring consistent brand messaging and high production value.
- Lead music curation efforts and artist development initiatives, discovering emerging talent and creating original content that amplified their stories and presence across platforms.
- Collaborated cross-functionally with Creative, Marketing, and Sales teams to integrate content initiatives into broader brand and revenue strategies.
- Managed content budgets, vendor relationships, and resource allocation to maximize output efficiency and maintain quality standards.
- Monitored industry trends, audience behavior, and platform innovations to evolve content offerings and keep MYX Global at the forefront of digital media.
- Analyzed performance metrics and audience feedback to refine content strategy, boost engagement, and guide data-driven programming decisions.
Lead Content Producer/Host (Myx Global)
August 2021-July 2022
- Develop and oversee an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics
- Create an editorial structure in order to ensure that all content across the business is integrated and aligned to support business objectives
- Design and implement measurement systems that actively measure, manage, optimize and communicate the performance of the content
- Oversee all linear production of MYX from grid, to ideation, to production, to publishing
- Develop and drive content partnerships through various models
- Work with marketing and Ad sales teams to devise online marketing strategies and promotion
- Identify and build relationships with media platforms and OTT partners to license and distribute content
Host/Producer (Myx News/Myx Global)
May 2019 – August 2021
• Host/Writer/Producer of weekly News Wrap “Hot List” on Myx News
• Newsgathering, research, and develop stories and segments
• Write for broadcast
• Develop and produce unscripted and scripted original programming for Myx Global
Afterbuzz TV
On-Air Host/ Producer
August 2015 – August 2020
- Hosted 100+ live after show episodes for MTV, Fox, CW and Lifetime
- Produce and create show format
- Write copy,scripts and editorials for Broadcast and Publication
- Guest booking and talent relations
Traklife Media Group
Content Development Producer (Traklife TV)
August 2017 –December 2018
- Oversee new and current development production from inception through maintenance
- Develop and Produce new scripted and unscripted programming
- Create and maintain a database of submissions, as well as all projects in current development
- Manage network partner pipeline and deliver against annual content acquisition goals
Warner Brothers Studios
Clerk Floater/Tour Guide
May 2016 – February 2017
- Administrative assistance to Studio Facilities
- Customer Relations via Studio Brand Ambassadorship
- Audience Coordination: Ellen, Conan, The Real
- Field Coordination
Examiner.com
LA Men's style writer
March 2016 – August 2016
- Create and Curate Los Angeles Men's Style content for audience reach of 10.8 Million monthly readers
- Talent and subject bookings
- Social media and digital marketing
- Adhere to strict deadlines while producing quality content
Vapor Craze LLC
Brand Marketing and Promotions Manager
February 2013 – August 2014
- Develop and implement corporate and multi store level brand marketing strategies
- Plan and execute marketing and advertising programs to raise brand awareness and value Communicates needs and requirements across the organization with market research and development
- Plans, directs, and implements marketing communications activities via social media
- Secure Press and Media placements for business growth and brand awareness
- Analyze marketing initiatives worth and ensure that campaigns/sales are effective to the company
- Conceptualize and Create strong and memorable campaigns to increase brand awareness and revenue gains
Venue Trade Show
Director of Marketing
December 2012 – February 2014
- Develop and implement strategic brand marketing strategies to ensure that revenue goals are met and exceeded
- Develop Brand awareness through social media
- Curate press/media relations for brand exposure
- Coordinate with industry talent/influencers to gain marketing/branding partnerships
Education
Arizona State University: Walter Cronkite School of Journalism and Mass Comm
Masters of Science in Digital Audience Strategy
- Google Analytics Individual Qualification
- Google Ads Video Certified
- Google Ads Search Certified
- HubSpot: In Bound Marketing & Social Media Certified
Arizona State University: Walter Cronkite School of Journalism and Mass Comm
Bachelors of Arts Mass Communications and Media Studies
- Magna Cum Laude
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